Helping Employees Become Authentic Ambassadors of Your Employer Brand
LinkedIn @ Work is a 60-minute interactive experience designed to help employees understand LinkedIn beyond job searches — and use it confidently and responsibly for professional presence, employee advocacy, and employer branding.
Book a Session for Your TeamYour Employees Are Already Part of Your Employer Brand
Your organisation may have a strong LinkedIn presence. But your employees are the human face of that brand.
Every profile, comment, interaction, achievement, and professional story can influence how your organisation is perceived by customers, partners, talent, and the wider professional community.
Five Conversations That Shift Mindsets
Practical, relatable, and immediately actionable ideas that help employees see LinkedIn as a professional tool.
Understand LinkedIn
Discover how LinkedIn works for individuals, organisations, and professional communities — and what makes content visible and engaging.
Build Professional Presence
Learn simple ways to create a credible LinkedIn presence that reflects professional expertise, achievements, and organisational association.
Become an Employee Advocate
Understand how employees can amplify their organisation's stories, achievements, and culture through authentic engagement.
Engage, Don't Just Like
Learn how meaningful comments, conversations, and shares can create greater visibility and professional value.
Turn Experiences into Stories
Discover how everyday workplace experiences, learning, achievements, and milestones can become authentic professional content.
Because Employer Brand Doesn't Live Only on Your Company Page
It lives in the voices of your people.
Extend the reach of important organisational stories and achievements.
Showcase the people, culture, and experiences behind the organisation.
Enable employees to become authentic supporters of the organisation they represent.
Build stronger relationships with the professional ecosystem, industry, and future talent.
Create a more consistent and credible employer brand presence.
A well-informed and engaged employee community can help an organisation amplify stories, humanise culture, advocate authentically, connect with the wider ecosystem, and strengthen its employer brand presence.
This Is About Presence, Advocacy & Brand
LinkedIn @ Work is not about finding another job, becoming an influencer, or asking employees to post every day.
"How can I use LinkedIn professionally while contributing positively to the organisation I represent?"
The focus is on professional presence + employee advocacy + employer brand — helping employees participate confidently without compromising their authenticity or your organisation's reputation.
Frequently Asked Questions
Bring This Experience to Your Organisation
Tell us about your team and we'll get back to you with a tailored session plan.